Going With Her Gut – Profiling Elizabeth Ehrlich’s Success Story

 Written by: Emily Daily/Jump Media Published: 11 January 2020

When Elizabeth Ehrlich was working at a top international law firm in Manhattan, she never dreamed she would use the problem-solving and research skills she had acquired in the legal field to create equine supplements. Now, instead of managing tough cases, Ehrlich spends her days talking with riders about their horses’ health, overseeing her thriving business, and brainstorming new products. She owes her drastic career change to one mare—Bella.

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© Giana Terranova
Elizabeth Ehrlich and her horse Bella

After a six-year stint at the law firm, Ehrlich was ready for a change. “I liked it, but it really wasn’t the lifestyle I wanted forever,” she says. She and her husband relocated to Florida where she practiced probate and estate litigation at a firm in West Palm Beach. As a lifelong equestrian who put riding on hold for her busy career, she was soon back in the saddle after purchasing Bella, a warmblood mare, in the fall of 2015.

A few months into their partnership, Ehrlich noticed that Bella began showing typical signs of ulcers—pinned ears, girthiness, and spooky behavior. After treating the mare with a course of omeprazole, she was determined to find a long-term management solution for gastric health. She immediately began researching equine ulcers, poring over published medical studies. She wasn’t satisfied with just soothing Bella’s symptoms—she wanted to get to the root of the problem.

“After months of researching the science behind the causes of ulcers, I understood how and why they occurred, and ultimately, how best to prevent their reoccurrence,” Ehrlich says. “When none of the existing gut supplements felt right, I created my own.”

After carefully selecting all-natural ingredients designed to promote good gut health, she combined them at different ratios, using Bella as a test subject. Finally, she developed the forage-based formula that gave her the results she was looking for and christened her new product Ulceraser®. Best of all, it turned out to also be cost effective.

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© Giana Terranova
Ehrlich has embraced her newfound role as an entrepreneur

Soon, friends and other horsemen began trying samples of Ulceraser® on their own horses and reported back that they were seeing positive results within weeks. Word spread like wildfire, and Ehrlich soon found herself constantly mixing batches to ship off. “At first I thought it would be a side business but then everybody who sampled it wanted more,” she says. “It got to the point where I was being asked to make it again and again, and I always said yes.”

At the time, Ehrlich was still working full-time as a lawyer. “I remember I’d have cardboard boxes under my arm, and I’d shuffle onto the elevators carrying boxes and buckets of Ulceraser®, dressed in my suit. Somewhere along the way, I thought, ‘Wow I could do this full-time.’” Soon enough, the demand for the product allowed Ehrlich to leave the legal world and focus solely on her new business, which she’d named Equine Elixirs.

After an official FEI-testing lab deemed Ulceraser® show-safe, Ehrlich decided she could finally promote the product outside of her circle of friends and reach out to top riders. “I thought, ‘If I’m going to approach some of the most respected people in the riding world, I need to have my certificate of analysis with me so I can assure them that there won’t be any testing issues.”

And so, with a bucket of Ulceraser® and the certificate of analysis in hand, Ehrlich spent most of her time at busy competition venues, introducing herself to riders. “I’d tell them I have this product, give them the certificate showing that it’s horse show safe, and a description of how the product works. I’d ask if it was something they might be willing to try for their horses. People were really interested. They all seem to realize that gut health is a huge issue. Almost everybody wanted to try it,” she recounts.

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© Aaron Glanzberg
After treating her mare, Bella, for ulcers, Ehrlich decided to create her own long-term management solution for equine gastric health.

Charles Hairfield, head trainer at Seabrook Island Equestrian Center in Johns Island, South Carolina, was one such trainer. For close to two years, he’s had most of the horses in his bustling barn on Equine Elixirs products. “We’re on the road a few weekends a month at shows, and we’d seen some of our horses having issues with ulcers,” he says. “Obviously, things like Gastrogard® are very expensive to use as a maintenance product, so the fact that Ulceraser® is all-natural and you fed it every day and the horses liked it and ate it, really seemed like a no-brainer to try out.”

Word continued to spread, thanks to Ehrlich’s face-to-face marketing, and soon top riders and programs such as McLain Ward, Scott Stewart, Jimmy Torano, North Run, Beacon Hill, and dozens more across the country were using the products for their horses.

After the success of Ulceraser®, Ehrlich applied her same research methods to create a new product, Positude®, in the spring of 2019. The all-natural orally administered liquid supplement provided owners with an alternative to medroxyprogesterone, or Depo-Provera (“depo”), offering an affordable and long-term solution for helping maintain hormonal balance and consistent temperament in horses. One of those horses was Bella, who previously required weekly Depo shots. “I never liked giving injections,” says Ehrlich. “The cost of Depo added up, and Bella would occasionally have a site reaction, all of which are things of the past thanks to Positude®.”

Since then, she’s also launched Tidbits, all-natural horse treats that aid in digestion for horses prone to ulcers and has two new products slated to be announced in early 2020.

Though her venture into a customer-service industry was somewhat unexpected, Ehrlich enjoys interacting with a majority of the clients herself. Her phone is constantly buzzing with orders and questions from customers, and she’s eager to hear about how their horses are responding to the products.

“She always checks in,” says top grand prix show jumping rider Catherine Tyree. “She’s very good about follow-up and cares about my feedback. When she wanted to come meet my horses, it was great. Not many companies want to come do that. You can tell she’s so devoted to the product and really believes in it.”

The most important thing to Ehrlich is to make sure the customers’ horses are happy and healthy and that their questions or concerns are quickly addressed. “It’s not a written policy,” she explains. “It’s something I feel in my core and it motivates all of my interactions with people during the day.”

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© Heather Griffin
Thanks to her diligent marketing efforts, Ehrlich’s company, Equine Elixirs, has grown in leaps and bounds over the past few years.
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Meet The Egyptian Arabian

 Written by: Trisha Dingle – Egyptian Rose Sport Horses Published: 23 September 2015 Average Height: 14-15.2 hands Colors: any solid color including bay, black, chestnut, & grey. May also exhibit “rabicano” characteristics (“roaning” appearance, white hairs throughout coat and/or predominantly in flank and girth areas, as well as tail). Ask your average person about the Arabian horse, and they’ll usually describe a beautiful, yet hot & spirited steed – pretty to watch, but not something they’d want to ride every day. Yet, ask your average Arabian owner and they’ll tell you stories of never-ending loyalty, a “do-anything” attitude, and above average intelligence and sensitivity. Once someone has been enchanted by the Arabian horse, they rarely want to ride another breed! The Arabian horse is 100% “pure in blood”, as it is the only breed in which no out-cross is permitted, or has ever been permitted in history. The Arab is actually considered a distinct sub-species rather than just another breed due to this. Arabians have been used to create nearly all of our recognized light horse breeds, from Morgans, to Thoroughbreds, to Quarter Horses and even gaited horses. There are many “types” of Arabians in the world, but the Egyptian is the rarest and generally thought of as the most beautiful. They can trace their heritage back to the desert origins of the Arabian Peninsula, back to the mares and stallions of Viceroy Mohammed Ali and his grandson Abbas Pasha I. They are considered pure of strain, having come in unbroken lines from Bedouin tribes in the Arabian deserts, who could recite their horses’ pedigree from memory. If you follow the pedigree back far enough of today’s Egyptian Arabian, you will finally come to a line that simply says “Desert Bred”. When Abbas Pasha was assassinated in 1854 his fabled stud was disbanded and his horses scattered. Many were exported to England and became part of Crabbet stud, owned by Lady Anne Blunt (descendents of these horses now known as “Crabbet Arabians”). Others ended up in Poland (“Polish Arabians”) and still others in Russia (“Russian Arabians”). While descending from the original desert-breds, these other types were bred for various characteristics and not necessarily staying true to the original Bedouin ideals. The true original “desert bred Arabian” was in danger of extinction, until the Royal Agricultural Society (R.A.S) was formed in Egypt in 1908 to assure the preservation of what was surely an historic national treasure. The R.A.S is now known as the Egyptian Agricultural Organization (E.A.O). As a desert horse, the Egyptian Arabian was bred for strength, heart, and stamina. They were prized by the tribes that bred them, so beauty was also an important characteristic, as was loyalty. It is said that in the case of a sand storm Bedouin chiefs would leave their wives and children outside while their prized broodmares were kept in the tent for safety. Ask anyone who rides an Egyptian nowadays, and they will tell you this heart and loyalty is still very much present. In the United States, The Pyramid Society was organized to help preserve this incredible horse in America. Every year in June the Egyptian Event is held at the KY Horse Park in Lexington, as a way to showcase the breed in halter and performance classes. Educational seminars for breeders, trainers, and prospective owners are held all week, and it is a wonderful way to learn more about the breed and to connect with other admirers. Although known primarily for their exquisite beauty – a large dark eye, “dished” profile, pronounced forehead (known as a “jibbah”) and long arched neck – like other types of Arabians the Egyptian excels at more than just halter classes. Because of their strength and stamina they make incredible endurance horses. Their athleticism helps them perform in dressage and other sport horse disciplines (yes, even jumping!), and their beauty makes them appealing western pleasure horses. Thanks to their high level of intelligence, many Egyptian Arabs are used for cutting and working cow horse classes, as well as general ranch work. And despite being considered “spirited” by some, they, in fact, are fabulous youth and family horses – as long as you respect his intelligence the Egyptian Arabian will try it’s heart out for you! To learn more, visit The Pyramid Society at www.pyramidsociety.org.

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Lauren Allen and Pam Gleason announce their acquisition of The Carolinas Equestrian Maagazine.

Karen Kelley Embraces the Gift of Horses

 Written by: Sally F. Kay – The Carolinas Equestrian Published: 09 March 2019 “I have horses in my blood and gratefully I don’t remember a time in my life without them in it,” begins Karen Kelley of Silver Hill Farm in Waxhaw, NC. Karen was born into a horse family in Weston, Connecticut, with her father as well as her uncle working as hunter/jumper professionals. “Additionally, my father owned an insurance agency. He was one of the first to insure horses in the US as previously it could only be done through Lloyds of London.” Believe it or not, the first horse Karen rode was the famous ‘Snowman.’ For those who may be unfamiliar with this ‘rags to riches’ story that became a 2016 feature film, ‘Snowman’ was a former plow horse of mixed breed – possibly a cross of Quarter Horse, Morgan, and Draft. Harry de Leyer purchased the horse for $80.00 on his way to a slaughterhouse and became a champion in show jumping in the United States during the 1950s. “My family and the de Leyers were close friends. Harry had us all out to the farm and we all got to ride him. One time I even got to hold the reins.” Karen’s older siblings took riding lessons at close family friend Ronnie Mutch’s Nimrod Farm. Unfortunately for Karen, they would not allow children under age seven to take lessons. “It was like a form of torture for me as I was the only one in the family with ‘horse fever.’ Ronnie saw me crying one day in the lounge and brought me outside in the snow and pointed out a small Shetland pony named ‘Teddy.’ This wayward Shetland pony who had been his sons roamed the farm freely and sometimes interrupted lessons in the indoor ring. “Ronnie told me that if I could catch ‘Teddy,’ I could ride him. I was instantly on a mission with as many sugar cubes as I could fit in my pockets. After what seemed like years to me at age six, I managed to climb on him bareback for a few seconds.” Karen’s antics with ‘Teddy’ provided a great source of entertainment for her as well as everyone who watched. Her first official lesson on school pony ‘Woody’ did not occur until her seventh birthday. Nimrod Farm had a large lesson program in addition to a top ‘A’ show string of horses and riders. Riders of various abilities lessoned simultaneously in the enormous rings; therefore, Karen was exposed to some amazing talent while she was on either her school horse or pony. “Yes, back then seven year-olds rode horses, too, and survived. There were many horse shows held at Nimrod for all levels so my showing experience began there out of the lesson program.” Later, Karen was lucky enough to show at all the wonderful facilities in the Northeast including Old Salem, Ox Ridge, Farmington, Saratoga, Lake Placid, Hampton Classic, Attitash, Mt. Snow, and Killington. “My favorite horse show still and will always be Fairfield Hunt Club. The huge grass polo field with double panels and 20+ stride lines, just stunning. I was fortunate to ride at the Hunt Club for three years, and those were three of the best years.” With a mom and dad standing 5’8” and 6’3” respectively, Karen’s pony days were short lived with her moving on to horses by age ten. Nimrod Farm’s show program was growing and the lesson program was shrinking. Subsequently, only Karen and one of her brothers were riders in the Kelley family. Her sister was allergic to horses and her other brother pursued football. “Dad got us into Wayside Farm in New York with Barbara Lindsay and Gerry Barden where we worked and rode, learned everything about horses we could and met friends that have lasted a lifetime, many who today are top horseman around the country.” They all developed a tremendous work ethic, sense of responsibility and extensive knowledge of horsemanship. “We were all blessed to be part of the Wayside family and have such a wonderful start with talented, funny and kind trainers. Following Wayside Karen rode with Carol Maloney at Cedar Lodge Farm in Connecticut, attended Stoneleigh Burnham School where she rode with John Manning and Fairfield Hunt Club with Leslie Burr Howard. “All of these trainers taught me horsemanship, technique, patience, style, and diligence. Most of all, they each helped me believe in me.” While Karen had every intention and dream of pursuing a career after college and riding as an amateur, an alternative path became necessary. “My father was diagnosed with cancer, so I moved home to Aiken, SC, in the late 1980s where my parents had bought a farm retired a few years earlier.” Her Dad did some breeding and became involved with Aiken’s racing scene. Karen’s brother also relocated to Aiken and worked for one of the top race stables, Dogwood Stables. Karen and her father attended an area schooling show called Progressive Show Jumping (PSJ) at someone’s private farm and ran into Mary Ann Parmelee (Rick Cram’s mother) whom they had met when they first moved to Aiken. “Mary Ann asked what I was doing, and I told her I was back and looking for a job. She put me in touch with her daughter- in- law (Cathy Cram).” Cathy and Rick were recently married and started Cranberry Stables in Lexington, SC. They were looking for someone to help her teach riding lessons, and the rest is history. “Life had come full circle, and it was my turn to run the lesson program which had taught me so much as a child.” Many of the students Karen and Cathy taught over the years are still riding, showing, and become professionals themselves. “Cathy, Rick and I are still the best of friends and colleagues.” ‘Silver Hill’ aka ‘Marty’ was an Off The Track Thoroughbred (OTTB) whose trainer was the Kelley’s neighbor in Aiken. He was an attractive 17 hand grey gelding too slow

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Our Winter 2023 edition features Junior Riders from across the Carolinas, riding in school, junior foxhunters and more.

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